Sep 8, 2019 · Humans can be really, really dumb. Oct 30, 2019 · Below, we’re taking a closer look at some failed international marketing campaigns, which were disastrous due to the lack of a tailored approach, localisation and transcreation. Dec 15, 2020 · In November, confectionary giant Mondelez launched its new global marketing strategy dubbed ‘humaning’. New brands cropped up in an already competitive market, TikTok trends threw marketers into a tailspin for creativity, and data-led insights ruled the roost when it came to the smartest campaigns this year. In 2009, the worldwide Oct 16, 2023 · Taking note of the mistakes other companies have made in their marketing campaigns or on their social platforms allows you to make conscious and informed decisions towards your own campaigns. Step 1: Choose an Attainable Goal; Step 2: Set a Timeframe; Step 3: Determine Metrics; Step 4: Create a Reporting Template; Step 5: Collect and Analyze Data; 25 Metrics to Measure the Success of a Marketing Campaign. When sales began to fall off in the 1970s and the first part of the 1980s, the company thought taste was the cause of the decline. Mar 7, 2023 · Failed Festival Campaigns from Different Industries: Lessons for Marketers 1. Burger King meant well; it really did. Both men rebounded beautifully and O’Brien would eventually win the gold in 1996. If you would like to read more like this sent straight to your inbox I send one Marketing themed email out per week on a Friday. These companies failed to connect with their audience and overlooked crucial aspects while designing their strategy. The first one was with respect to homecoming of Indians from the virus break in Wuhan. On the flip-side of successful marketing campaigns are the truly disastrous ones. Sign up here where you'll also receive a free chapter of my book 100 Marketing Tips for Small Business Owners straight to your inbox. We'll explore what Marketing Campaign Fails Of 2022 You can have a successful marketing campaign, or you can have one that can fail miserably! Keeping up with the competition is tough; if a brand doesn't match a customer's values, it could backfire. Dec 6, 2022 · Ad Age chronicles the biggest brand fails of 2022. Jan 24, 2014 · Maybe we weren’t really solving for our target audience. Zomato’s Outdoor MC BC Blunder, 2017 Mar 22, 2020 · However, it is very difficult to target a marketing campaign to more than one persona at a time. By Rebecca Stewart. The campaign meant to target the average American woman looking for an affordable pair of fits-you-in-all-the-right-places jeans. As the year comes to a close, we’re checking out the cringiest marketing fails of 2021! #1 John Lewis – ‘Let Aug 23, 2018 · But you have a clear advantage over them. It was the best of times, it was the worst of times. However, it's important for brands to proceed with caution and avoid the pitfalls that can lead to failed campaigns and negative publicity. "Flowery, pink marketing for feminine products doesn’t cut it anymore, it has to be real," said Ruth Bernstein, co-founder and CEO of Yard NYC. There are a lot of reasons why marketing campaigns can become flops of epic proportions. When you don’t get the results you want from a marketing campaign it can be disheartening, to say the least. 8 guerrilla marketing fails and what they teach marketers about unconventional marketing 1. War broke out in February, followed by a souring economy and ad market. Many felt like Gillette were simply trying to capitalize on the trending and controversial #Metoo campaign. 2023 Bad Marketing CampaignsBad marketing and marketing fails encompass a wide range of issues and examples, from poorly conceived advertising campaigns to social media mishaps. But the good thing is, knowing what not to do is often at least as important as knowing what to do. It also takes a fair degree of good judgment, which, as you may have gathered by the title of this blog, isn’t always guaranteed. “Look, I own an ad agency so I’m sure people will say I have a vested interest here, but what happened at Pepsi clearly shows the dangers of not having an external perspective Dec 7, 2021 · Below, Marketing Dive breaks down the 2021 campaigns that were able to thread the needle deftly, balancing boldness with an execution that resonated with consumers. October Campaign #73 – Kellogg’s: WK Kellogg Co and Kellanova Brand: Kellogg’s Company-Kellanova Category: Food Medium: Brand Architecture Industry giants Kellogg’s is now operating as two separate entities – WK Kellogg Co and Kellanova – following a split between its US-based cereal business and global snacking organisation. Like any great campaign it did do this, just not in the intended way. By and large just the sheer amount of exposure works its magic upon consumers everywhere, urging them to buy more than ever before. Creatives sometimes get so lost in their vision that they fail to see the glaring errors that the rest of us spot instantly. Marketing Brew asked creative minds in the industry to share with us their favorite and most memorable campaigns from the year—along with the ones they thought fell flat. Each letter was written on pink paper and addressed directly to the female in question. May 14, 2024 · A new advertising campaign from the dating app set off a firestorm of criticism, prompting the company to apologize. Return on Investment; 2. . During episode 368, BL and David discuss the top ten best marketing stories they covered in 2021 as well as the top ten worst marketing stories. Other factors that can also lead to failed marketing campaigns are not focusing on the right direction, copying from others, budget, and timing. Though the campaign was cleared, Price and Botham’s reputation suffered, and with it, Snickers. Mar 18, 2024 · Audience misunderstanding of the campaign. In March, the fast-food chain’s U. We didn’t take mainstream examples that everyone already knows Dec 30, 2021 · There are great marketing campaigns. Other times, marketing departments can get it completely wrong and produce terrible, offensive ads that cause a lot of controversies, often resulting in a boycott and loss of sales. Emergent categories that initially stoked excitement fell silent amid a rash of controversies, leaving a marketing void. Typos happen. Snapdeal: In 2015, a Snapdeal customer received a package with a bar soap of religious figure inscribed on it during Nov 1, 2021 · Today, we will talk about the scandals surrounding the 8 failed ad campaigns produced in recent years, which we found most notable. Maybe you have an idea but you don’t know how to articulate it. Marketing failures can happen to anybody. After the murder of George Floyd sparked social justice movements all over the world, many brands began the long-overdue process of re-branding their racist logos or marketing campaigns… companies like Quaker Oats with Aunt Jemima, and Uncle Ben’s Mrs. Here are a few of the failed marketing campaigns for you to learn from: Zomato’s Outdoor Banner Ad May 6, 2023 · Bud Light stands accused of marketing to people who aren't its typical customers, said John Gapper in the Financial Times. K. Dec 20, 2019 · Imagine that in 2019, we are still having to deal with revelations of brownface (cough *Justin* cough *Trudeau*). And then there are a few campaigns that were brutally trolled by the audience. division sought to encourage more women to enter the culinary field and become Mar 30, 2021 · How to Avoid Disasters Like These Unbelievably Bad Marketing Campaigns In hindsight, these bad marketing campaigns seem like no-brainers. A lot of them leave us wondering how they ever made it as far as the implementation phase. Dec 4, 2018 · The campaign’s failure soon spread like wildfire through the Twittersphere and other media platforms due to the ease of sharing posts. Sancho’s Free RyanAir Flight Jul 3, 2019 · Thank you for visiting my page and reading my article. Dec 24, 2023 · Acknowledge the reality of a failed campaign without immediate panic. . Some 25,000 Rohingyas are said to have been killed during a military crackdown in Myanmar in 2017. Nov 11, 2021 · Even though a fake assassination app is already terrible, Ubisoft took it a step further by hiring actors to stage a fake shooting. While there have been a few notable successes, many campaigns seemed to miss the mark, leaving a trail of negative reactions in their wake. Insufficient research; Inadequate understanding of customer preferences Dec 28, 2023 · MakeMyTrip's misguided ad. May 23, 2021 · Amul Girl is the face of topical marketing. In a series of events, Nike published a couple of tweets as part of a marketing campaign for retiring basketball coach Mike Krzyzewski that left social media users confused. Marketing is an ever-changing field Jul 12, 2022 · Plus, the campaign elevates Tampax and Always marketing beyond the category's stereotypical, outdated presentation. 1. Prince Harry – Spare Nov 28, 2022 · Five days later, on Nov. What are the most successful marketing campaigns? Some of the most successful Aug 1, 2013 · The marketing campaign has been considered a huge failure because people ended up just wanting the original Coke formula and they had negative reactions to the change. Dave Johnson would win one medal — a bronze — but that was it. Whether they deserved it or not, let us look at some campaigns that lost their game to the audience. Amul has had plenty of successful campaigns but it also has its share of failures. A subsequent tech rout sent out shock waves. Even in years without a global pandemic, these marketing mistakes still happen. "Forgive me, but I thought that was the point of marketing, especially Oct 26, 2021 · In Surat and other cities in Gujarat, a hoardings campaign by the company Mankind Pharma to mark the Navratri festivities featured Sunny Leone, faced heavy backlash. To fix the Sep 21, 2020 · Back in 1994, Italian carmaker Fiat ran a direct marketing campaign that involved sending 50,000 anonymous love letters to young women across Spain. 1) The Time Levi Claimed Hotness Comes in All Sizes Sounds like an awesome message for a clothing company, proclaiming that no matter what your size, you are welcome in the Levi tent. So, without further ado… 1. It was part of a campaign intended to Jun 5, 2017 · In a year fraught with political and social tension, brands are leaning into marketing that shoots for resonance — sometimes through humor, more often by tackling tough issues — resulting in spectacular fails like the Kendall Jenner Pepsi ad, along with a handful of campaigns that deliver the proper emotional impact while remaining true to brand. Apr 22, 2022 · The importance of developing an eye-catching advertising campaign that will push profits is a responsibility that the marketing department takes very seriously, aiming for the most talked-about ad. In this blog post, we'll take a look at some of the biggest fails in multicultural marketing ever to happen. Dec 5, 2023 · 2023 has been marked by several changes–some minute, some monumental–in the advertising and marketing industry. This could have been a great marketing campaign … if Levi’s followed-through on its tagline. Jun 12, 2023 · When your marketing campaign doesn't deliver what you anticipated, you need to pinpoint where it went wrong. Cost-Per Oct 15, 2020 · Top Media is one of the original, the very first YouTube channels that produce the best Top 5s, 10s and 15s. But the “Dan and Dave” campaign? Mar 7, 2022 · The Advertising Standards Agency (ASA), the UK's advertising watchdog, banned the campaign several months later after concluding that these claims were misleading. Listen to this article · 4:52 min Learn more Share full article Aug 2, 2023 · The year so far has been a mixed bag when it comes to PR campaigns. A failed marketing campaign isn’t the end of the world. The campaign, which had gone up with the tagline, “Aa Navratrie ramo parantu prem thi (This Navratri, play, but with love),” was pulled down following a traders’ body protest. Sheldon Cooper/SOPA Images/LightRocket via Getty Images; Patrick McDermott/Getty Images; Zara. Oct 23, 2023 · A recent international marketing disaster was committed by luxury brand Dolce & Gabbana. The brand described it as a “unique, consumer-centric approach to marketing that creates real, human connections with purpose”. Darlie Toothpaste. December 20, 2023 Apr 6, 2024 · There's no doubt that multicultural marketing is a complex and nuanced field. Every failed marketing campaign can become a stepping stone to success, and for that, you need to evaluate and figure out what went wrong. Creativity can get you lost in your vision, and businesses Feb 22, 2023 · Read on to learn the key takeaways and ensure the success of your future guerrilla marketing campaigns. The Advertising Standards Agency of the UK investigated the campaign because of the lack of clarity around the sponsored posts. So let’s have a look. Sep 7, 2023 · How to Measure the Success of a Marketing Campaign. Building marketing campaigns on authentic narratives and respectful portrayals is key to building trust and engagement with audiences. The brand added that it is “no longer marketing to consumers, but creating connections with humans”. Print marketing and branding experts Solopress have analyzed the top 5 most controversial marketing campaigns according to social media to reveal which campaigns leveraged shock value to their advantage. And the last thing you want to do is sink more time and money into a failing campaign. Sometimes, despite a brand’s best efforts, people misinterpret the advertising, warranting an apology and a reassessment of the approach. However, not all creative efforts become a success and can sometimes turn into cringe worthy marketing fails. At a bar within Auckland City in New Zealand, two men covered in bandages started waving a fake gun at customers to promote the upcoming 2010 action-adventure stealth game Tom Clancy's Splinter Cell: Conviction. Audi’s attempt at humor backfired because it lacked authenticity and disrespected both women and Chinese cultural norms. Always #LikeAGirl – 2015. Taking note of a few failed marketing campaigns provides valuable insights into all parts of the marketing industry and how they can best deliver their Mar 10, 2021 · The advert drew both praise and criticism online, with some stating that the release of the campaign was extremely timely considering the increasing prevalence of conversations about toxic masculinity. 5million views on TikTok Jan 28, 2024 · Photo from Huffpost 4. And that’s just to name a few. There are many reasons why campaigns fail: lack of audience understanding, poor research, creative differences, to name just a few. MakeMyTrip faced public criticism due to a poorly timed print ad during the India-Pakistan World Cup match. As marketers continue to reshape their businesses for a digital-first era in 2022 , these concepts can serve as a guidepost for what's working on the messaging and media strategy Aug 6, 2014 · 15 Marketing Campaign Failures. A marketing failure teaches a lot more than a successful marketing campaign can ever teach! Therefore, the next step should be to learn lessons from a marketing failure! Here are the 10 Marketing Rollercoasters to look at . Pepsi’s New Visual Identity. Q2: Why did major brands pause their marketing campaigns on X (formerly Twitter) in 2023? Feb 17, 2022 · Coke’s prominence in the soft drink industry is well established, and its iconic marketing campaigns have contributed to its loyal following. DEPARTMENT OF EDUCATION - SPELLING REALLY DOES MATTER. Cost-Per-Lead; 4. Butterworth’s… Why Many Marketing Campaigns Missed the Mark in 2024. As noted before, you can’t carry out dozens of experimental social media marketing campaigns and not fail a couple of times. I have looked online but I just see the same ones repeated such as the Pepsi and Kendall Jenner ad or Dove’s real beauty campaign. Mar 9, 2024 · 7. Everyday, we’re bombarded by advertising. May 11, 2022 · There have been various advertising campaigns that have changed the world of advertisements. But if you look at them with optimism, they are really just lessons waiting to be learned. Jun 18, 2014 · How to create a marketing campaign plan with ChatGPT [4 steps] Prompt AI-generated campaign insights on marketing strategy, optimization, audience analysis, and performance metrics We all know that feeling of staring at a blank screen. Coke’s Creations campaign follows ever-changing trends Dec 20, 2023 · Some of 2023's biggest brand fails included Bud Light and Zara. Y2K nostalgia is in full force, and Pepsi took to social media to showcase its reinvented visual identity. Other times movie marketers will stage mysterious real-world stunts Jun 21, 2022 · The 5 Most Controversial Marketing Campaigns of the Decade. The lesson here is the importance of authentic allyship and understanding the communities you claim to support. These memorable marketing campaigns take different forms — sometimes it just takes a really well-done trailer and a memorable use of a song, as seen and heard in the trailer for Jordan Peele’s Us, which retools Luniz’s “I’ve Got 5 on It” in a deliciously creepy way. Flo Health. The print ad seemed to give ‘An Open Invitation To Pakistani Fans’ offering them discounts if they lost the match. Flo Health is the world’s most popular female health app. Be sure to conduct extensive research so that you have an idea of how your audience will potentially respond. It’s a good idea to organize your email lists of potential customers by persona and focus your campaigns on marketing to one persona at a time. Nov 3, 2022 · Be it a marketing failure of your business, or someone else’s in the market. As an industry expert, I observed that many marketing campaigns in 2024 missed the mark. HSBC Bank was forced to rebrand after a failed international marketing campaign. Apr 7, 2022 · To prove that marketing teams shouldn’t always live by the ‘just do it’ mantra, here’s a rare blunder from the company. Dec 12, 2022 · Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. Dec 16, 2022 · Ah, 2022. This time, we’ll let you be the judge. May 29, 2018 · Here are 6 recent social media fails and how you can make sure your company doesn’t become the next viral fail. #RaceTogether Feb 17, 2011 · The memorable ad campaign is the Holy Grail for advertisers, all of whom hope to come up with their own “Got Milk?” or “Where’s the Beef?” However, some ad campaigns become unforgettable Dec 27, 2022 · From Tampax's eye-raising tampon tweets to Burger King's Pride buns, the 7 biggest social media fails by brands in 2022. The key is to remain calm and collected. You could say the same thing about the ads we saw in the past 12 months. Even though most consumers failed to recognize the difference between the two products, nostalgia for the original Coke became a driving force behind the campaign’s failure. Nike’s Latest Tweet. Social media can be an intensely powerful tool for businesses—until Oct 5, 2023 · Influencer marketing has evolved into an effective strategy for firms seeking to reach a larger audience, create brand image, and increase sales. Those stories included Alien Oreos, a handgun unboxing PSA, 2020 hooks up with Satan in Match. Top 10 Advertising Campaigns That Failed in Indian Market. Or maybe you’re …. No matter which way you look, corporate messages implore you to purchase their way of thinking. Dec 12, 2023 · Zara has pulled an advertising campaign that provoked a backlash on social media from people decrying what they said was a resemblance to scenes of death and destruction in Gaza. But at the same time, you need to ensure you give your marketing campaign enough time to succeed. Some marketing campaigns display this perfectly. You can learn from their mistakes and ensure the success of your marketing campaign, even if it is your first. The most well-known and respected brands aren’t exempt from failing to deliver the desired message. Be it McDonald’s infamous 2017 ad of a recently bereaved son. This time, the culprit was Singapore e-payments website E-Pay, which hired a Singaporean-Chinese Mediacorp actor to play the part of a Singaporean-Indian. Burger King’s misunderstanding women. Conclusion Dec 20, 2023 · 2023: The year the world went crazy for artificial intelligence, the metaverse and the lures of social commerce. This has become a busy day in marketing calendars. In fact, Dan O’Brien failed three times to clear his entry height of 15 feet, nine inches in the pole vault, and would not even make the Olympics. Executing successful marketing takes skill, practice, and a genuine understanding of your audience. Jan 21, 2021 · Why do marketing campaigns fail? Most of the marketing campaigns fail due to a lack of research before the product launch. com Commercials, Bored Ape Yacht Club NFTs Launch, Weinermobile Lyft Rides, New York Times' interactive historical reporting of the Tulsa Race Masacre Apr 6, 2017 · Simon Kemp, a marketing expert with almost two decades of experience, agrees that Pepsi has handled the fallout well but says all eyes will be on its next campaign. But there are a few common reasons that I see marketing campaigns fail when they don’t need to. You can tell Walkers had good intentions and hoped the campaign would be original, convey emotions, spark interest and be easy to share. Two such incidents occurred in 2020. Below are four premier examples of marketing campaigns that didn't quite hit the mark -- in fact, they kind of stunk up the place -- and the lessons that marketers can learn to avoid the same fate. Mar 25, 2021 · A recent tweet from Burger King UK that read "women belong in the kitchen" on International Women's Day left a bad taste in the mouth of social media users. For daily entertainment subscribe to our channel Dec 14, 2021 · In more recent news, dozens of Rohingya refugees in the UK and US have sued Facebook for US$150 billion, accusing the company of allowing hate speech against them to spread. In this Oct 18, 2019 · There are endless examples of failed marketing campaigns throughout the history of marketing. This has resulted in some genius ad campaigns over the years that are memorable to this day. The first step in bouncing back is to figure out the real reason(s) your campaign failed—was your marketing pitch misunderstood, did you underestimate your competitors, or did you target the wrong audience ? Mar 22, 2023 · Successful marketing campaigns take a creative mind, and an exceptional knowledge of the brand. Dec 20, 2023 · A1: The Bud Light Boycott was a significant brand fail in 2023 when a partnership with a transgender TikTok star led to backlash. Mar 4, 2024 · Another advert fail that garnered heavy criticism for its message was the 2015 print ad by Protein World. It’s a common experience that even the most successful marketers face. Learn to Avoid Mistakes from These Failed Marketing Campaigns. Feb 13, 2024 · 2. 6 Social Media Marketing Failures & What You Can Learn from Them Here are 6 recent social media fails and how you can make sure your company doesn't become the next viral fail. How to do it right: Adhere to advertising guidelines and study your audience These marketing campaign failures teach businesses that it’s important to have a team of diverse individuals involved in all parts of marketing campaigns. In recent years a surprising Twitter hero has emerged to shed light in a crowded space of aspirational messages and spotlights. But remember, every marketing fail, whether it’s by a startup owner or a big business, is unique and teaches us something new. Markets change, sentiments shift, and brands need to be agile enough to adapt. The viewers saw the son nostalgically asking about his father to his mother, only to discover that the ad was about one of the MacD sandwiches. Aug 26, 2021 · Marketing is a process of experimentation, and experiments don’t always work. When done right, influencer marketing can deliver incredible ROI, especially on social media platforms. Sep 19, 2019 · The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. In the often unforgiving world Apr 15, 2018 · So kudos to Levi for creating an ad campaign called “Hotness Comes in All Shapes and Sizes” for its new Curve ID jeans. But even Coke isn’t immune to making a marketing misstep. PEPSI; The lack of professional localisation and translation were the main causes behind a failed campaign by one of the world’s largest companies. Apr 6, 2023 · Worst Starbucks marketing campaigns. Let’s have a Oct 10, 2020 · Sometimes marketing departments can hit the nail on the head and deliver an incredible marketing campaign to impress their client and boost sales. Faced with the possibility of a recession, excess products, and decreasing sales rates, someone in the advertising team thought it would be a good idea to offer two free flight tickets to the US to any UK customer who bought over £100 worth of In the world of international marketing, rigidity is the enemy. Jan 27, 2023 · Why it failed. Coming up are some of the worst marketing strategies that failed spectacu Dec 15, 2022 · Why do brands fail? Marketing is a process of experimentation – and as we know, experiments don’t always work. Marketing campaigns often fail due to the following reasons: 1. Over 300 million women have downloaded Flo, and 55 million use it on a monthly basis. 70million views on YouTube; 20. Let’s take a look at some of the best and worst PR campaigns of 2023 (so far). However, despite careful planning and execution, even the most well-crafted multicultural marketing campaigns can still fall victim to certain fails. Social media users zoomed in on images from the campaign that appeared to Shelly Jain, Elizabeth Stearns and Dan Turner offer 15 classic, cautionary cases of failed marketing campaigns If the best-laid plans of marketers often go awry, just imagine what happens to the worst-laid plans. Post pandemic, the brand is taking the opportunity to refresh its image, harkening back to its roots in the music industry and trading flat icons for bolder, more dynamic visuals. The slimming firm’s campaign consisted of a bikini-clad model with a tagline that read “Are you beach body ready?”. Ranging from socially conscious initiatives to cutting-edge technological endeavors, this year's top campaigns have demonstrated a keen understanding of consumer dynamics and effective storytelling. Cost-Per-Win; 3. Menu icon A vertical stack of three evenly spaced Jan 12, 2022 · Failed ideas can bring you down. The app’s Pregnancy mode has revolutionized the way women can access important info, offering digestible and super-engaging Instagram-style ‘stories’ – rather than the more usual articles – tailored to the exact stage of Apr 7, 2017 · Nairn believes Jakeman’s Cannes comments suggest Pepsi’s in-house team worked so quickly on the Jenner campaign that it failed to properly vet it for controversy. Recognize that even seasoned marketers can face campaign failures. 21, Balenciaga released a separate campaign: the brand’s 2023 Garde-Robe advertising campaign. The Gender Pay Gap Bot, created by Francessca Lawson and her business partner Ali Fensome has been fearlessly calling out companies on their pay gaps. Boston Mooninite Panic (2007) Chances are, you’ve heard about this one — the 2007 Boston Mooninite Panic is, by far, the most well-known example Nov 24, 2014 · Here are eight examples of times when a marketing campaign was an utter disaster and how you can learn to avoid such mistakes for your clients. Related: Motivational Marketing Quotes . These incidents can occur for various reasons and can have significant implications for a brand's reputation, customer trust, and financial health. Photo by Stefan Stefancik/Pexels In 1992, Hoover – the vacuum machine company – ran one of the worst ad campaigns in the history of advertising. Dec 31, 2019 · From Pepsi's unforgettable Kendall Jenner fiasco to Peloton's recent holiday ad gaffe, the worst ads often rang sexist, racist, or just tone-deaf. Hi all! I’m looking for some help identifying an advertising campaign that failed or underperformed to write a paper on for my communications class. Whether it’s tweaking a marketing message, redesigning a product, or rethinking a campaign, the ability to pivot is invaluable. Top Marketing Campaign Failures. This might mean making three separate campaigns for a special deal instead of one, but it’s worth it. Then there are those that make you want to hide behind a cushion. The ASA received nearly 400 complaints in the UK and gathered a lot of attention on social media. This past year saw plenty of mistakes from brands—Ad Age even keeps track of such flubs in a weekly Marketing Winners and Losers column—but Feb 12, 2017 · Either way, we’ve compiled a list of the top failed marketing campaigns in recent years, to show you how some of the biggest names in business today set themselves up for failure—and lessons we can learn from bad marketing. pz pd cq qf er mj mj vy xj ky